Panasonic India has introduced 13 new models of Fully Automatic Top Loading Washing machine series – FoamPremia. These washing machines are available in the capacity from 6.2 kg to 7.5 kg in price range from Rs. 19,000 upto Rs. 27,000.
According to Panasonic, this range of washing machines are powered by Active Foam System, the FoamPremia range generates rich foam that cascades inside the machine to penetrate to the fabric’s core for a spotlessly clean washing performance. Ensuring best wash quality and longevity of clothes life, the original detergent dissolving mechanism ensures that no trace of detergent remains. Specially designed for Indian Market, the new models incorporate StainMaster technology which allows individual wash programs to tackle even the most stubborn stains resulting in a perfect wash.
These washing machines have the widest opening in a washing machine in the country and the Easy Wide Opening allows to load/unload large items. In addition, it features Premium Ergonomic Design along with Elite back panel, elevating the luxurious and seamless finish of the range.
To provide a hassle-free washing experience, the new range is equipped with Aquabeat technology which provides a powerful water flow to knock out dirt ingrained in fibres. Moreover, it is equipped with a gently pulsating anti-bacterial Sazanami Drum that treats your fabric with care. The in-built eco-friendly solutions include Aqua Spin Rinse, which conserves water upto 15%, and Econavi Technology which helps in saving water up to 23% and electricity upto 25% by detecting wash load volume and water temperature. The gentle hand wash mechanism allows washing delicate garments without fabric damage and shrinkage, as stated by the company in its press communication.
With the introduction of new additional line-up, Panasonic aims to capture the market share upto 15% in the top-loading washing machine category in FY 17-18.