For the upcoming festival of lights, Diwali, Lufthansa Airlines India headquartered in Germany, has unveiled an all-digital Diwali campaign on a global scale on October 1. This campaign titled #Diwalisurprise has been created by Lufthansa India and has been rolled-out simultaneously across 80 countries and expects a participation of 1 million Indians worldwide.
Celebrating the spirit of love and togetherness, the #Diwalisurprise campaign gives participants a chance to unite with their loved ones by registering their “wish” and getting a chance to win tickets for Lufthansa flights, as stated by the company in its press release.
The campaign offers three interesting avenues for users to participate in – Light up a heart where participants can register their wish to win a ticket for themselves and their loved ones; Illuminate a plane where a user’s wish will add light to help create a digital marvel of a Lufthansa 747-8 illuminated in Diwali lights. Once registered, users will be able to see their wishes progressively illuminating the Lufthansa 747-8 on the microsite home page. In addition to illuminating the plane, with the use of interactive and live technology, users will also be able to view the ‘Wish Network,’ a live map where their wishes will light up the countries of the sender and recipient. Finally, the campaign includes a Light up a life dimension in the spirit of Diwali where the users wishes help brighten a child’s life. Every registered wish will help children in need through help alliance projects across India, adds the statement of Lufthansa.
Speaking on the campaign, Mr. Wolfgang Will, Director, South Asia, Lufthansa Passenger Airlines, said, “The #Diwalisurprise campaign is yet another affirmation of the fact that India is very close to our heart and that as a brand we are ‘More Indian than you think’. Lufthansa has constantly strived to establish a deeper connection with its Indian customers and this time we have gone a step beyond India and reached out to Indians across the globe. We are truly excited to unveil this campaign globally and hope it will be a resounding success.”
Lufthansa has partnered with Help Alliance to support children in need through this campaign. Wishes submitted during the campaign will help children in need through help alliance projects in India, including Sunshine Project in Delhi, BREADS in Bengaluru, Child Sponsoring Circle in Khandwa and Prana Project in Pondicherry.