Idea Cellular, one of the leading telecom operators in India, has announced the launch of first-of-its-kind social media campaign – The Great Social Quest. Aimed at netizens of the country who are frequent users of smartphones and also uses social media heavily to share their experiences with friends and family. Idea will now reward these users for doing so with The Great Social Quest (#tgsq).
This contest is based on the theme Experience the World, and will start form 20th of June. It will require contestants to complete innovative and exciting tasks. The 15 days’ long Quest on Facebook and Twitter, will require participants to complete 15 exciting tasks, each related to 15 different countries.
For participating in this contest, the interested users are required to first register on Idea Website. Every day, for the next 15 days, a simple and exciting task will be announced at 11.00 am on facebook.com/idea and twitter.com/ideacellular. Participants will have 48 hours to complete the task and upload their performance on their own Facebook and/or Twitter accounts. More the number of Likes, Shares, Retweets and Favorites from friends and followers, more will be the points gained and greater the chances of winning exciting prizes including a swanky new ultraportable notebook along with an Idea3G Smartwifi Hub with mobile internet and iPads among other exciting prizes. There will also be brand new smartphones as prizes for all participants who stack up maximum points each day, as communicated by Idea in its press statement.
Moreover, The Great Social Quest will also feature wildcard entries on Day 5, allowing late entrants to gain lead over existing participants. Registration for this unique contest has already begun and the contest will go live on the 20th of June, 2015.
Idea is one of the most engaging telecom brands on the social media, with 7.2 million Likes on Facebook and over 40,000 Followers on Twitter. The brand constantly engages with its audience on these platforms with a range of exciting campaigns.
