PVR Limited has launch today the largest and most premium concept in India- the Superplex, at Logix City Center, Noida. PVR Superplex comprises of international formats including IMAX, 4 DX, Atmos,Gold Class and Playhouse- all under one roof for the very first time in India. PVR Superplex will be a new benchmark in the movie going experience. This also marks the launch of the first IMAX in North India.
Bollywood’s Super Star John Abraham launched the 4DX- a perfect format for action movies from a star who has acted in stellar action hits like Madras Café, and Force.The launch also saw the cast of the uproarious comedy drama ‘Ki and Ka’ present to participate in the celebrations. The film stars Kareena Kapoor, Arjun Kapoor and the director of the movie, R. Balki,(‘Cheeni Kum’, ‘Paa’) inaugurated the Gold Class auditoriums, the biggest Gold class in north India.
Among the most striking auditoriums at Superplex, is the one specially designed for kids-the aptly named Playhouse. Mascots from the smash hit kid’s movie ‘Kungfu Panda 3’ made their boisterous, energetic presence at an auditorium that has, among other things, slides for children to whizz along and never- seen before seating arrangements.
PVR already has a vast spectrum of cinema formats like PVR Heritage, PVR Premier, PVR IMAX, PVR Director’s Cut, PVR Gold Class, PVR Premiere and PVR Icon, PVR now ventures into the next level of cinema viewing, clubbing all the formats with the Superplex. The Superplex would cater to an audience of 1,544 across its 15 screens that include three Gold Class, one IMAX screen, one 4 DX screen, nine mainstreams (two screens with DolbyAtmos) and one dedicated screen with special seating arrangements for kids- Playhouse.
Speaking at the launch, Mr Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, “It is a proud moment for all of us present today at the launch of Superplex.This is the 2.0 version of cinema exhibition industry. With 5 superb formats all at one stop; there is never a dull moment at Superplex. We are excited to give our patrons the most sophisticated movie viewing experience through international formats, most advanced technology and PVR’s hospitality all under one roof.”
Logix City Centre is constructed by Logix Group with a whopping cost of Rs.1000 crores. Logix City Center is a mixed use development spread in an area of 25,000 sq.meters with an exclusive shopping & entertainment area, 5 star deluxe hotel by Westin, offices and serviced apartments. Situated in the heart of Noida at Sector 32, it is one of the most prominently located commercial developments in the NCR owing to its easy accessibility via road & metro. PVR has taken the space in this Centre on lease from Logix group.