Renault India is getting good traction in India and has stated in its press statement that it has crossed the 1 lakh sales mark with cumulative sales of1, 11,387 units for the period Jan-Oct 2016. The company sold 35,736 units in the corresponding period last year, thereby posting a growth of 211.7%. Renault India registered the monthly sales of 12,409 units in October 2016 as against 7,396 units in the corresponding month last year, thereby registering a growth of 67.8%.
The increase in sales of Renault vehicles can be attributed to robust economy and release of revised salaries and arrears of Government employees after 7th Pay Commission implementation.
Renault manufactures cars in India at its plant located in Oragadam, Chennai, with a capacity of 480,000 units per annum. Currently, Renault India also has a widespread presence of more than 250 sales and service facilities across the country with benchmark sales and service quality. The company aims to increase its reach to 270 outlets by the end of 2016, making it one of the fastest ramp-ups by an automobile manufacturer in India. These efforts are further accentuated by a clear strategy to enhance the customer brand experience, with unique and pioneering customer oriented activities and several innovative marketing initiatives.
