Saavn, the digital music service for Indian music, has announced its revamped iOS application, Saavn Music for iPhone and iPad (version 3.0). The revamped Saavn app has now easy access to songs in 11 languages and direct entry to Saavn Radio from the app homescreen. The updae also has full-screen album art in the Saavn player, which delivers a unique iPad user interface, which will maximizing screen usability of iPad.
As claimed by the company, after launch of the updated app, daily streams on Saavn Music for iOS have increased by 20% overall, while streams in newly-surfaced languages like Tamil and Kannada have surged by about 50%. Saavn Radio streams have grown by 7.5x, and daily unique users on Saavn have increased by 10%.
Saavn has also announced its plans for a revamped Android application, which is expected to be released at the end of the month. Saavn is working on this project with Google’s Android teams for the development of Saavn 3.0 for Android.
Speaking about the new product, Rishi Malhotra, President and Co-founder of Saavn, said “User experience has always been a top priority for us. In developing the new Saavn app, we listened to users and our label partners to deliver a pioneering design with effortless usability. We are particularly excited about bringing Saavn Radio and 11 languages of music to the homescreen. Saavn 3.0 is optimized for our iOS users on iPhones and iPads right now, and, by the end of April, we’ll introduce 3.0 for our Android users worldwide. We will continue to push the limits to deliver great products that users love. There is more in app innovation coming over the next few months.”
Saavn was founded in 2006, and has over 11 million monthly users worldwide. Saavn boasts of music catalog of over 1 million Indic tracks for its streaming search-and-play and radio services (including Hindi, Tamil, Telugu, Punjabi, English, Marathi, Kannada, Malayalam, Bengali, Gujarati, and Bhojpuri content). Saavn delivers a seamless, on-the-go listening experience to music fans everywhere, across web and mobile.
