Samsung Electronics has completed 20 strong and successful years in India and has emerged as the leading brand in India. The company started its operations in India in 1995 from a one-room and with two-employee and is now the country’s biggest and most loved and trusted consumer brand in India.
Samsung has set new benchmarks in innovation led manufacturing and consumer marketing, and established itself as a truly national brand. Along the way, it effectively consolidated its position in India with two factories, three R&D centres and a design centre, employing over 45,000 people and establishing the largest sales and service network by any company in the country. By not only fulfilling its commitment to ‘Make in India’, but also living its promise of ‘Make for India’, Samsung has emerged as a truly Indian company at heart.
Long before the idea of Make in India of Government of India, Samsung had already started manufacturing in India in true sense of the word. They are not just assembling the products the way many Chinese companies have started doing to take advantage of Make in India initiative.
Samsung India today is a leader in several smart device categories, including Mobile Phones and consumer electronics products such as panel TVs, Refrigerators, ACs, Microwaves, among others. Samsung has introduced game-changing products in the Indian market across product segmentation such as flagship Galaxy S series and Galaxy Note Series of smartphones, SUHD TVs, Smart Convertible Refrigerators and ActivWash+ Washing Machines. The global unveiling of Tizen powered smartphones, Samsung Z1 and Samsung Z3, stand testimony to the commitment to India and the company’s ‘Make for India’ initiative.
Under Samsung’s ‘Make for India’ initiative, several revolutionary products and innovations have been indigenously developed including the Joy Smart TVs, Smart Convertible Refrigerators, Roti and Naan Microwave ovens, Fully Automatic ActiveWash+ Washing Machines and Neo Inverter Air Conditioners.
Revolutionary features such as the ‘Live Broadcast’, ‘Ultra Power Saving Mode’, and ‘Ultra Data Saving Mode’ in the smartphone category have been developed by the Indian R&D team. The Indian R&D team has the largest number of engineers in South West Asia second only to Korea.
On completion of 20 years in India, Samsung has announced ‘Celebrating 20 Years’ offer on its range of products. The 20-day Special Offer will be on between December 11 and December 30. It would include offer of 20 Easy EMI options, one time Screen Replacement on select models of Smartphones valid for one year, up to 20% Cashback on exchange and 20 Easy EMI options on select TVs, ACs, Refrigerators, Washing Machines and Microwave ovens.
There will also be more than 20 awesome offers on the ‘My Galaxy’ application, 20% off on Extended Warranty packs across select Mobile and Consumer Electronic products, Special Wedding packages on Televisions and Home Appliance products.
The Samsung Brand Stores will have exclusive offers in the form of free product insurance, 5% cashback for HDFC Bank credit card holders and Samsung SmartClub loyalty points in addition to the offers mentioned above on TVs and Home Appliances.
“The trust, belief and expectations of our consumers have inspired us to innovate and address their needs through ‘Make for India’ Innovations. This promotion is a way for us to thank our consumers who have stood by us through all these years,” Ranjivjit Singh, Senior Vice President, Corporate Marketing, Samsung India, said.