Samsung Electronics has announced that it has installed its first ever commercial Cinema LED Screen at Lotte Cinema World Tower in Korea. This has been designed as a High Dynamic Range (HDR) LED theater display with collaboration between HARMAN Professional Solutions and Samsung Audio Lab for creating vibrant and immersive viewing experience.
This state-of-the-art display has width of nearly 10.3m (33.8ft) and comes with ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels (146fL) nearly 10 times greater than that offered by standard projector technologies. Additionally, the Cinema LED Screen’s futuristic, distortion-free presentation leverages ultra-contrast and low-tone grayscale settings to showcase the brightest colors, deepest blacks and most pristine whites at a nearly infinite contrast ratio.
Samsung has paired its Cinema LED Screen with technologies from JBL by HARMAN. This integration includes powerful speakers bordering the screen, proprietary audio processing technology, and JBL’s Sculpted Surround system, producing an unparalleled sight and sound experience the way the content creators intended as stated by the company.
This display maintains its advanced presentation capabilities in a range of dark and ambient lighting conditions. This flexibility makes the Cinema LED Screen ideal for venues wishing to use their theater space for corporate events, concerts, sports event viewing and gaming competitions.
“Through sharper and more realistic colors, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said HS Kim, President of Visual Display Business at Samsung Electronics. “We are excited to partner with Lotte Cinema to bring this technology to theater-goers, and look forward to continuing to shape the cinema of the future.”
Prior to its commercial debut, Samsung ran the Cinema LED Screen through a series of the industry’s most rigorous tests to validate its performance and presentation. In May 2017, the Cinema LED Screen became the first product to achieve full compliance with the highly-esteemed Digital Cinema Initiatives (DCI) theater technology standards prior to its commercial release. This certification acknowledges the display’s ability to showcase the complete color spectrum with unaltered accuracy, adds the statement of the company.