South Korean giant, Samsung has opened today its Flagship Customer Service Plaza in New Delhi to provide after sales service for its complete range of products.The expansive 26,000 sq. ft. Flagship centre in Delhi is located strategically in Okhla. The center was inaugurated by Mr.B.D. Park, President and CEO, Samsung South-West Asia along with other Samsung officials and partners.
Speaking at the occasion, Mr.B.D. Park said “At Samsung, our strengths lie in understanding our customers’ requirements and innovating to meet them continuously. With the launch of our Flagship Customer Service Plaza, we hope to establish an industry benchmark for premium customer service. Our innovative service delivery model will enable us to deliver customer delight at each step and further drive our brand loyalty.”
The highlight of this Plaza is that it will be operational on all seven days with extended working hours till 8 pm. Samsung Customer Service Plaza will offer various services undre one roof and consist of specialized zones for product demonstrations, customer interactions and face to face service for handheld devices. Samsung India claims to have the biggest service network in consumer electronics industry with 2,800 service touch points. These are supported by a network of nearly 50 parts warehouses and 4 world-class training academies.
The other unique feature of the Customer Service Plaza of Samsung is that it has introduced a new service approach with live repairs in front of the customer to ensure complete transparency in terms of repair charges and parts replacement. Each Plaza will have three distinct zones – the Greeting Zone, Consulting Zone and Interactive Repair Zone. The Greeting Zone will be the first interaction point for the customer followed by the Consulting Zone that offers accessible and convenient stations for customers to receive quick service solutions. The Interactive Repair Zone will provide facility for personalized repair in front of the customer, as stated by Samsung in its press release.
Samsung has plans to open such type of Flagship Service Plazas in major cities to further strengthen its service network across India. To provide efficient and quick after sales, Samsung now also offers remote support through 3G technology for Smartphones and Smart TVs. Additionally, a pick and drop facility is also available for select flagship Smartphone models.
Keeping in view of the fact that Customer is the king in the highly competitive electronics market, Samsung is making all out efforts to win the customers confidence in all aspects. Samsung already has the edge to ensure professional after sales service. The consumers in India can be rest assured that Samsung will not give them difficult time to get their products serviced in the event of any failure.
