It is not easy to topple a giant like Samsung as it has arsenal of different range of smartphones to meet the requirements of vast customers of India. To dispute the findings of research firm Canalys which had stated that Indian smartphones maker Micromax had surpassed South Korea major Samsung to become the leading supplier in India’s booming smartphone market in the fourth quarter, Samsun has claimed in its press statement of today that “they continue to be a clear leader in the Indian smart phones market. As per GfK data, which is based on actual sales, Samsung’s volume market share in the October-December 2014 quarter was 34.3% and the value market share was 35.8%”.
According to Asim Warsi, Vice President, Marketing, Mobile business, Samsung India Electronics Pvt. Ltd. – “In the entire year 2014, we continued to lead the market with innovative and exciting offerings. Our volume market share in the smartphone market in the year was 35.7%, which is more than double than that of the next player, while our value share was 40.2%, which is more than four times the next player. The GfK data is based on actual retail sales in 50,000-plus population cities.”
With the onslaught of Chinese smartphones in India and the Indian vendors becoming aggressive with the introduction of budget smartphones, the leading brands like Samsung have started feeling the heat and the coming days are going to be difficult for all the companies because of cut-throat competition.
