Premium German audio brand, Sennheiser, has announced the launch of its digital campaign -The Pursuit of Perfect Sound. Sennheiser has stated in its press statement that this campaign will showcase the journey of achieving the perfect sound, be it live or studio sound, of some of India’s leading musicians who also endorse the brand, such as Farhan Akhtar, Shankar Ehsan Loy, Salim Sulaiman, Papon, Raghu Dixit, Swarathma, Shantanu Hudlikar and Ashish Manchanda through video montages.
The Pursuit of Perfect Sound campaign will offer Sennheiser a platform to engage with customers on a digital platform and also give customers to get an insight into the lives of their favourite musicians and know their story behind their pursuit of perfect sound.
Sennheiser has been one of the pioneers in building India’s professional audio industry and consumer headphone category. Sennheiser has offered professional audio products which have been a perfect blend of great engineering and unmatched design, thereby making it one of the most trusted and desired brands in the country. This video montage is created by Sennheiser along with renowned artists from the music industry, and will be accessible on Sennheiser’s youtube.com/sennheiserindia, Facebook page-Facebook.com/
Commenting on the launch Mr. Vipin Pungalia, VP – Sales & Marketing, Professional Segment, Sennheiser Electronics India Pvt Ltd. said“Sennheiser is a name synonymous with perfection when it comes to sound quality and premium music experience. We have been continuously innovating to create the best audio experience for our consumers and in the process have made several loyalists who swear by our brand. This initiative is an effort to present some of their stories as a testimony to Sennheiser’s commitment to its legacy of innovation and brand promise of pursuit of perefct sound.“
