Snapdeal has launched today Shopo – a zero commission mobile based marketplace for small businesses who do not have online presence. Shopo is currently available on Android and iOS devices.
With Shopo, Snapdeal is targetting 1 million shops online, which will be selling their wares on its marketplace. Shopo brings an interesting combination of chat and commerce to the consumer on their smartphones.
According to Snapdeal, currently less than 0.1% of the SMB’s in India have online presence, and Shopo is trying to address this opportunity by creating a platform which is very easy and convenient for the shop owners to set up their shop.
Shopo takes zero commission, zero fees and single step easy listing. Individuals can become sellers at the click of a button and can start selling their products ranging from cupcakes to pickles to handmade toys to collectibles, day to day fashion and utility products. Shop owners can chat and sell to prospective customers, directly interact with prospective buyers on the platform and choose a mutually convenient mode of transaction as well as delivery, adds Snapdeal.
Introducing Shopo, Kunal Bahl, Co-Founder and CEO, Snapdeal said, “We are building the most impactful digital commerce ecosystem in the country and are committed to make the experience convenient, efficient and mutually rewarding for consumers and sellers. Mobile is one of the key drivers fuelling the growth of e-commerce in the country. In line with this, we have launched Shopo – a mobile based open marketplace that will allow businesses as well as individuals to harness the power of the internet instantly and at zero cost. We are very excited about this launch and are confident that Shopo will add a new dimension to India’s digital commerce ecosystem. Our aim is to bring 1 million shops online in the next 1 year.”
