HomeElectronicsSony Cyber-Shot RX10 Digital Camera Launched At Rs. 84,990

Sony Cyber-Shot RX10 Digital Camera Launched At Rs. 84,990

Sony has launched today new Cyber-shot RX10 digital camera, with the fixed Carl Zeiss Vario-Sonnar T 24-200mm (35mm equivalent) F2.8 lens, which will  offer superb levels of clarity and resolving power, which one expect from the interchangeable lens collection. According to Sony, Cyber-shot RX10 premium bridge-style camera offers DSLR-style creative power without the need to carry interchangeable lenses. This camera is light, and its rigid magnesium alloy body is dust- and moisture-resistant.

Sony RX10

In this camera, a wide F2.8 maximum aperture right across the zoom range gives extra brightness, and enables you shoot in low light without increasing ISO settings. Comfortable to hold and generously equipped with manual controls, the Cyber-shot RX10 feels instantly familiar to anyone who has handled a DSLR camera.

This camera is powered by new BIONZ X processor, which offers approximately three times the processing speed of Sony’s previous-generation BIONZ engine.The BIONZ X processsing capablity result in new detail reproduction, area-specific noise reduction and diffraction-reducing technologies for cleaner, even more finely-detailed images. Fully utilising the quality of the wide-aperture lens, it reads data from every one of the large sensor’s pixels to create extremely smooth, highly-detailed Full HD video. A ‘clear’ HDMI output allows video to be reviewed on an external monitor or recorded to a separate storage device.

An audio level meter and adjustable levels ensure that movies sound as good as they look. There is a microphone jack and headphone output for accurate level monitoring.

Autofocus is speedy and responsive in this camrea, thanks to the new Direct Drive SSM mechanism that works in conjunction with the Exmor R CMOS sensor and powerful BIONZ X processor. With a high resolution of 1440k dots, the high-contrast OLED Tru-Finder offers crisp edge-to-edge visibility plus a wide 33° (approximate) viewing angle.

In this camera, you can switch modes for smooth, continuous adjustment without clicks, which is useful if you’re shooting movies or don’t want to disturb your subject. There’s also a total of seven customisable buttons, plus a top-mounted LCD for instant confirmation of exposure and other key settings.

On-board Wi-Fi allows easy one-touch connection with your Xperia or NFC-compatible Android smartphone or tablet. The Cyber-shot RX10 also connects to your iOS devices via Wi-Fi. You can share photos wirelessly on your mobile device, or view them on your HD TV and other home networked devices. Installing PlayMemories Mobile Version 3.0 even lets you use your phone as a handy remote to fire the camera’s shutter.

The Cyber-shot RX10 digital camera will be available across all Sony Center and major electronic stores across India, by the end of December,2013, at MRP of Rs. 84,990



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