Tata Motors has announced the launch of the XM+ variant of its premium hatchback – the Tata Altroz. The Altroz XM+ variant comes with a host new features such as the 7 inch touchscreen infotainment with Apple Car Play & Android Auto. It also comes with other userful features such as steering mounted controls, voice alerts, voice command recognition, R16 wheels with stylized wheel covers and remote foldable key.
The XM+ variant of the Altroz will be available in 4 colours – High Street Gold, Downtown Red, Avenue White and Midtown Grey. It is priced INR 6.6 Lakhs (Ex. Showroom Delhi) for the petrol version.
Commenting on the introduction of the new variant, Mr. Vivek Srivatsa, Head Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors said, “In alignment with our New Forever philosophy of maintaining the momentum of consistently bringing new and exciting products to our customers, we are delighted to announce the launch of the XM+ variant of the Altroz. With the Altroz, we have not only raised the bar in the premium hatchback segment, but also created a new benchmark for safety in the industry. We are confident that the introduction of the XM+ variant will further strengthen the appeal of the Altroz by giving customers an option to experience a variety of premium features at an extremely attractive price.”
Launched in January 2020, the Altroz has been much appreciated by customers and the industry for its stylish design, drivability and best-in-class safety. The 5-star GNCAP adult safety rating that the Altroz received right at its launch, is a testament to the same as stated by the company.
The Altroz sports the Impact design 2.0 philosophy of Tata Motors and is the first vehicle to be developed on the ALFA architecture of the Company. The premium hatchback is also the official partner of IPL 2020 and is on display on-ground at all venues across the United Arab Emirates.