HomeAutomobileTata Motors Launches the Altroz i-Turbo with iRA, Starting at Rs. 773,500

Tata Motors Launches the Altroz i-Turbo with iRA, Starting at Rs. 773,500

Tata Motors have today announced the i-Turbo variant of Altroz along with iRA-connected car technology. The iRA comes with 27 connected car features along with natural voice tech, through which the car understands commands not only in English or Hindi, but also in Hinglish.

The Altroz i-Turbo is India’s first hatchback to introduce What3Words technology – a precise & unique tool that makes navigation easier than before. The Company has also added a new top of the line XZ+ variant in a petrol and diesel fuel option. The Altroz i-Turbo is launched at an attractive introductory ex-showroom price increment of INR.60, 000 above the Altroz Revotron petrol variants.

The Altroz i-Turbo is powered by 1.2L turbocharged BS6 petrol engine. With power of 110 PS @ 5500 rpm, it provides a torque of 140 Nm @1500- 5500 rpm which ensures an enjoyable drive experience. The Sport/City Multi Drive Modes provide the Altroz a perfect combination of thrill and city driving.

The Altroz in its 2021 avatar will also sport the new Black and light Grey interiors accentuated with perforated leatherette seats to enhance its premium quotient. Furthermore, the Xpress cool feature, personalized screen wallpaper, one shot up power windows, all added to ensure utmost convenience along with the 8 speaker sound system by Harman for an enjoyable surround sound experience.

The Altroz i-Turbo is launched in a new Harbour Blue colour, which is available on variants from XM+.

Commenting on the launch of the Altroz i-Turbo, Mr. Shailesh Chandra – President, Passenger Vehicles Business Unit, Tata Motors said, “We are thrilled to celebrate the 1st anniversary of our premium hatchback Altroz with a double bonanza comprising of the i-Turbo petrol and the new XZ+ variant with iRA-connected car technology in petrol and diesel option. Since the launch in January 2020, Altroz has been appreciated for its paramount safety, innovative design and thrilling performance and we are delighted to share that with its introduction, in FY 21, our market share in the hatchback category has increased by 5.4% compared to last fiscal and we have captured 17% market share in the premium hatch segment. We are confident that the new Altroz range will cater to the evolving needs of the Indian customer, all while creating benchmarks in the segment.”

Price List of all variants:

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