Telenor India today announced the launch of unlimited entertainment service packs starting at Rs 2 comprising music and video streaming. For providing this service, Telenor has partnered with Dailymotion & YouTube for video, Hungama Music & Eros Now for music. Telenor subscribers can now enjoy unlimited access to videos from sites like Hungama Music & Eros Now.
To subscribe the service, Telenor customers can select the video packs starting from Rs 2 to Rs 28 with validity ranging from one day to 28 days. Subscribers can use the new service pack to temporarily cache their favourite online video overnight (11 PM to 7 AM) and enjoy the buffer-free experience during periods of low or no connectivity. To prevent any bill shock if the caching continues after 7 AM, the customers will be charged at 2p/20 KB with a cap of Rs 5 for that day, as stated by the company in its press statement.
The music packs, that offer unlimited access to music, start from Rs 41 and come with a validity of 28 days.
Last year Telenor brought a paradigm shift in the market with service packs for WhatsApp and Facebook. These packs offered flat rates to access two most popular social and messaging applications on the Internet and took away the worry of volume consumption on data.
Unveiling the new products, Mr. Amaresh Kumar, Chief Product Officer, Telenor India said, “At Telenor, we understand that entertainment is one of the primary drivers of Internet traffic in India. Today almost 60% of data users access entertainment applications on their mobile. As digital services company, we want our customers to download and watch videos or listen to music in a hassle-free manner. Our new packs have been designed to offer affordable and value for money access to unlimited music and videos without worrying about volume of data used. With this we reinforce our vision to make Internet services affordable and easy to access for the masses.”
Currently 22% of Telenor’s subscribers use data services on their mobile devices and they expect this to grow to over 50% by 2017.
