Uninor, one of India’s youngest mobile operators, and subsidiary of Telenor Group based in Oslo, today announced call for entries from the country‘s youth on the theme My mobile idea that can bring about positive social change. Young people between the age of 18 and 25 are invited to share an idea based on the mobile phone technology that addresses a major social issue in India. Two participants with the best ideas will represent India at the first Telenor Youth Summit 2013 that takes place in December at Oslo, Norway.
The Telenor Youth Summit 2013 is a new global initiative that will be hosted by the Group’s President and CEO Jon Fredrik Baksaas; coincides with the Nobel Peace Prize event and is being conducted in partnership with the Nobel Peace Centre. The focus of the summit will be to develop and define ideas to solve social challenges with the use of mobile communication technology. Telenor Group is inviting two young participants between the age of 18 and 25 from each of its markets to represent their country at this Summit.
“We believe in the power of mobile internet for all. We also believe that the mobile phone is a transformative device that has the power to change lives. If you have a unique idea based on the mobile technology that addresses a social challenge in India, we are looking for you to represent India at this global platform,“ said Yogesh Malik, CEO of Uninor
Uninor has also tied-up with the student organization AIESEC as a partner for the ‘idea hunt’ in India. Through this partnership, details of the contest and call for entry will be communicated to all AIESEC members through the organisation’s social media and newsletter platforms. Additionally, two best ideas from AIESEC members will also get an assured entry into the final round of the contest.
The Summit will comprise a 3-day program in Oslo of collaborative workshops, inspire sessions and social activities. The outcome of the summit will be a video presenting the participants ideas – as a digital bouquet of ideas, which will then be presented to the Nobel Peace Center and used as an input for an exhibition at the Peace Center called Social Media and Democracy in May 2014. The ideas will also be presented at the global telecoms event – the Mobile World Congress in 2014.
In order to be considered for this event, youngsters between the age of 18 and 25 are invited to submit their ideas on Uninor’s Facebook page – www.facebook.com/uninorindia till 15th October, through a brief written entry and a short video upload. Ideas will be adjudicated on the criteria of:
- The scale of impact of the social challenge being addressed through the idea
- The centrality and extent of use of the mobile phone technology in the idea being proposed
- Ease of deployment of the proposed idea
- Ease and extent of possible commercialisation of the idea – such that it generates revenues and is self sustaining
