The report this week in The Wall Street Journal that Amazon is planning to release a smartphone has prompted industry analysts and technology blogs to churn out the expected hardware and software features of the upcoming smartphone from the US online retail giant. Amazon has been very successful with its range of Kindle tablets, which has revolutionised the culture of reading e-books which Amazon has stored in huge qunatity in its app store.
As rumored, the Amazon will have mediocre hardware specifications like 4.7 inches HD screen, and could be powered by a Qualcomm Snapdragon processor and 2GB of RAM. The phone is expected to run a heavily customized version of Android and could be equipped with 8MP of rear camera.
Now, Associated Press has reported that the Amazon smartphone could have 3D screen, which can be used without wearing the glassses for effective shopping experience. This feature seems to be quite possible as Amazon would like its products to sell in more realistic manner with this technology.
The focus of Amazon smartphone would be to provide its contents of books, streaming videos and songs ,gaming and making shopping expeience more seamless, while on the go. The smartphone of Amazon will come defintely pre-loaded with its shopping apps for making shopping more convenient and interesting exercise especially for its new items like fresh vegetables and fruits etc, which they will start selling in US on large scale.The online access of the contents is more popular in US and other developed countries compared to India, where it is catching up slowly, due to problems of networks.
The purpose of Amazon to launch its smartphone is not to compete with the existing smartphones makers, who have come out with many advanced features, but to compete with them in providing contents, which will now be the focus area of all the makers. The future winners of smartphons will be those companies who can provide variety of content for free or at very attractive prices. Amazon has been leaders in this department and as per our undertstanding, would sell the hardware without any margin, but earn from its huge contents and products sold through its shopping apps.