Videocon Telecom today announced the signing of Bollywood Star and model Gauahar Khan as its Brand Ambassador. With the new brand face that reflects the aspirations of the young India, the telco intends to connect with forward-looking, modern youth segment and extend its presence in the market, as mentioned by the company in its press statement.
Gauahar Khan made her bollywood debut in 2009 with ‘Rocket Singh, Salesman of the year’, followed by ‘Game’, and her critical acclaimed role in another blockbuster ‘Isaqzaade’. She also made a successful debut in a Punjabi film ‘Oh Yaara Ainvayi Ainvayi Lut Gaya’ this year. Gauahar Khan also made her presence felt on small screen, starting with hosting her own TV show ‘Khan Sisters’ in 2011, and was awarded the winner of country’s biggest reality show ‘Big Boss’ season 7.
In a short span of two years, Videocon Telecom brand has emerged as one of the most preferred and fastest growing telecom players attaining the trust of over 10 Million consumers. The telco has attained leading position in its 4 operating circles with clear incremental customer market share leadership in Punjab and Haryana Telecom circles. Gauahar Khan’s popularity and immense youth appeal shall complement young and vibrant brand like Videocon Telecom, which engages the mass consumers via its innovative and excellent telecom services, adds the statement of the company.
The young and versatile Gauahar Khan shall bring fresh energy and vigour to the brand, thus creating a youth appeal, her huge fan following shall go a long way in attracting the youth to the brand. Videocon Telecom plans to leverage the association with Gauahar Khan through various mediums including TV commercials, Press ads and Digital marketing. The telco plans to spend 10% of its Gross Revenue on Brand and Communication this year, as stated by the company.
Gauahar Khan, on becoming the face of Videocon Telecom, said, “I am glad to be associated with Videocon Family. Videocon has been a household brand. Videocon Telecom is so young and vibrant with its approach that I can actually relate myself to the brand. Owing to its wide reach and consumer- friendly services, I did not have second thoughts in associating myself with Videocon Telecom. With this association, I see myself connecting with millions of consumers of the brand”