Vodafone Launches U – Lifestyle Proposition for Youth Starting At Rs. 87

Vodafone India, the leading service provider, today announced ‘Vodafone ‘U’ – a first of its kind, lifestyle proposition designed especially for Young Indians.

Targeted at the socially active, rapidly growing and increasingly demanding Indian youth, Vodafone ‘U’ has features of Connector, Enablerand ‘Entertainer and offers a wide array of benefits, delivered digitally and accessible via the mobile for staying connected with friends, fun and the internet.

For this product, Vodafone has collaborated with three leading youth icons –Kanan Gill, Raftaar and TVF for the content. Moreover, exclusive and unique digital assets have also been deeply integrated with the MyVodafone App to make the user experience richer.

Vodafone ‘U’ start with prepaid plans – an all-in-one offer with everthing that the youth need. This product has five benefits which include – Internet (Data quotas), Calls (Special Buddy Call rates), Music (Access to the Vodafone Music Library to download songs), Experiences and Lot’s more (Exclusive app experience with deals and more).

Launching Vodafone ‘U’, Sandeep Kataria, Director – Commercial, Vodafone India, said, “India’s 200 million strong youth are optimistic, vocal, trendsetting and very social media savvy. Brought-up in an ever connecting world courtesy the mobile revolution, today’s youth is extremely comfortable with technology. The mobile phone plays a central role in their life, both as a command center as well as a companion. Vodafone ‘U’, is thus designed to facilitate better, this unique relationship between the youth and their mobile in a seamless and enriching way.”

Details of different Vodafone U packs: