Croma, the leading electronics retailer from the house of Tata’s, has announced the launch of its first-ever Consumer Choice Awards. The Croma Consumer Choice Awards gives an opportunity to consumers to vote for their favourite electronics online at www.cromaawards.com or at all Croma stores across Mumbai, Pune, Nasik, Aurangabad, Ahmedabad, Surat, Vadodra, Rajkot, Bangalore, Hyderabad, Chennai, Delhi NCR, Chandigarh, Amritsar, Jalandhar, and Ludhiana.
The 15 product categories with the leading brands as participants are:
- Home Theatre
- Mobile phones > Rs. 20,000
- Washing Machine
- Air Conditioners
- Personal care products
- Digital camera
- Digital SLR cameras
- Gaming -consoles
- Juicer, mixer blender & grinder
There are 15 product categories and a total of 70 products fighting for the top slot. The consumers also stand a chance to win exciting prizes. Up for grabs are 3 Tata Nano cars, LED TVs, Laptops and Mobile phones.
The voting process for the Croma Consumer Choice Awards has reached the half-way mark and has seen a phenomenal response from customers nationally. Over 50,000 unique voters have already cast their votes across Croma stores pan India while another 10,000 have done so online. This has taken the cumulative vote count to a staggering 3,50,000 votes across all the categories.
The voting process ends on the 8th of December and will be followed by a gala event where the results will be announced and the winners will be felicitated.
Croma’s initiative to constantly engage with consumers and introduce innovative initiatives has made Croma ‘The Most Admired Retailer’ in the Consumer Durables category consecutively for the past 6 years.