Xiaomi has announced its Mi.com reward program in India and becomes first e-commerce site to Offer Reward Program in India. We have experienced reward programs available on credit/debit cards and this is the first initiative of any e-commerce platform to come out with such program. Mi.com users will obtain reward benefits while purchasing Xiaomi products from their website.
The first phase of the reward program starts from 15 June, for which users will earn Mi Tokens for each transaction on Mi.com depending on the amount. These Mi Tokens can be redeemed to get price benefits via different means during the next purchase on Mi.com. Mi Fans also stand a chance to earn Mi Tokens during special campaigns or convert them into coupons or F Codes.
The second phase will start from the first week of August and will be referral-based and will enable Mi Fans to invite more friends to become Mi.com users and earn Mi Tokens in return. The third phase of the program will begin later and will include Tier privileges. In this phase, customers will fall into different tiers based on their previous purchases and each tier will have special privileges including express delivery, early access to sales, products etc.
According to Xiaomi, Mi.com is the third most successful e-commerce platform after Amazon and Flipkart in India in terms of smartphone sales. In addition, the Mi Store app crossed over 5 million app installs to date on Google Play Store.