Xiaomi and HRX have co-launched today Mi Band – HRX Edition. Mi Band 2 is the world’s leading fitness wearable with 3.5 million units being sold globally in Q2, as per IDC. Xiaomi is the #1 wearable vendor worldwide with 13.4 percent as per IDC Q2 report.
Mi Band – HRX Edition boasts over 23 days of usage on a single charge, thanks to the low-energy Bluetooth 4.0 chipset, and a power efficient OLED display. It can monitor your steps, calories burnt, and sleep patterns, as well as display notifications including incoming calls or text messages.
HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, aims to revolutionize the fitness scenario in India, as a value-for-money, high quality alternative to international brands with its lines of sportswear and fitness accessories.
Xiaomi and HRX brands share a common vision, which led to a promising business partnership. Xiaomi believes in bringing innovation to everyone and making high end technology affordable so that everyone can enjoy it. HRX also believes in creating an inspiring and motivating people to become the best version of them. Mi Band – HRX Edition is a utilitarian and innovative fitness device that is in perfect sync with both brand philosophies.
Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “Mi Band 2 was an extremely popular product for Xiaomi in India and with Mi Band – HRX Edition, we decided to invest in the product further to take our vision of innovation for everyone’ one step ahead. With Indians becoming more fitness conscious with each passing day, Indian fitness category is at an extremely dynamic stage and we believe the partnership between HRX and Xiaomi for Mi Band – HRX Edition makes it a perfect fitness device for all.”
Hrithik Roshan, Founder, HRX said, “I always envisioned HRX to be a platform that could inspire people to be the best version of themselves. Partnering with Xiaomi to launch the Mi Bands – HRX Edition is an opportune decision as they are in sync with our philosophy. In today’s fast paced life a lot of commitment is required while keeping up a healthy regime therefore a fitness tracker is the first step that can help in maintaining discipline. I believe that this will be the next Best Buy for all fitness enthusiasts.”
Mi Band – HRX Edition will go on sale at a price of Rs. 1299, starting from September 18th on Mi.com and Mi Home stores. Following that, from September 20th it will also be available across Flipkart, Amazon, and Myntra. It will also be available for a special preview sale in Bangalore – Curefit, on the Curefit app and all Cult fitness centres between 18 to 20 September. The blue color strap will be available at a price of Rs. 299.
