Yahoo and Flipkart today announced a partnership to host a gateway to the Flipkart.com marketplace directly on the Yahoo India homepage. Users can now get easy access to the Flipkart shopping site while simultaneously browsing news and content of their choice on the Yahoo network.
The Yahoo-Flipkart co-branded site (http://yahoo.store.flipkart.com/), available as the Shopping tab on the Yahoo India homepage, is a shopping experience open to all Yahoo users. It lets them explore the massive range of over 20 million products available on Flipkart, including electronics, apparel, books, home furnishings and kitchen & large appliances. The site is also available on smartphones and tablets, as per the press release of Yahoo India.
Commenting on the partnership, Gurmit Singh, Managing Director, Yahoo India, said “Online shopping is seeing increasing adoption with users in India. People are spending a significant time on the Internet searching for products and deals. Flipkart is a market leader in Indian e-commerce, with a huge marketplace and an exciting range of products. With easy access to Flipkart directly from the Yahoo homepage, we believe that the millions of users who visit the Yahoo network daily will now enjoy not only premium content, but also an exciting shopping experience.”
