To take advantage of the current trend of wearable technology, which has captured the imagination of customers with the arrival of new, exciting products like smart watches, activity trackers and wearable cameras, Amazon.com has today announced the launch of its Wearable Technology store. This store will have the largest selection of items from top brands including Samsung, Jawbone and GoPro, and also the products of emerging brands like Basis and Misfit as well as devices coming soon from brands like Narrative and Bionym.
Besides the wearable products listed on the new store, the store also features a “Learning Center” which includes product videos and detailed buying guides. These inputs provide information about device compatibility, product comparisons and use-case suggestions to help customers find the right device for them. Moreover, to help the customers know in selecting the right product and to know about the technology, there is “Editor’s Corner” section in the store which provides information about wearable technology industry news, device reviews and more.
“Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices,” said John Nemeth, Director of Wireless and Mobile Electronics at Amazon. “We’re thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs–whether that is tracking activity, staying connected through smart watches or capturing their next adventure with wearable cameras.”