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Fitbit Activity & Sleep-Tracking Wearable Products Will Be Available In Offline Stores Also In India


At an event in New Delhi, Fitbit based in US has annoucned that its complete range of Activity and Sleep-Tracking wearable products will be available from September at leading Reliance Digital, Croma and Helios retail stores across India. Currently, Fitbit products are available exclusively on Amazon.in. These products were launched on Amazon in India in the month of June and according to the company, they have received tremendous resposne in India.

Fitbit has also launched FitStar Personal Trainer in India which it acquired earlier this year. FitStar is a platform for delivering personalized video-based workouts, so Indians have even more ways to get fit.

Fitbit is a pioneer and leader in the connected health and fitness market, and its mission is to enable maximum people to lead healthier and more active lives. The Fitbit platform helps people become more active, exercise more, sleep better, eat smarter, and manage their weight.


Fitbit has variety of products which fit seamlessly into people’s daily lives and activities. These products are – Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip and Aria Wi-Fi Smart Scale.

Fitbit products can be synchronised with smartphones running on iOS, Android and Windows operating systems and also with Apple’s Mac OS.

Fitbit Charge is a high-performance activity and sleep wristband that delivers all-day activity tracking, real-time fitness stats and Caller ID right on the wrist for people who want to step up their everyday activities to improve their overall health. It has following features :

  • Bright OLED screen displays all day stats including steps taken, distance traveled, calories burned, floors climbed, and the time
  • Exercise Mode records workouts with the press of a button and provides real-time exercise stats on the display, as well as detailed exercise summaries on the Fitbit dashboard
  • Automatic sleep detection monitors sleep quality; also features a silent, vibrating alarm
  • Caller ID helps users stay connected to incoming calls; wristband vibrates and shows caller’s name or number when paired with smartphone that is nearby
  • High-quality, water-resistant, comfortable textured design with a secure clasp and a battery life of 7-10 days to track an entire week with just one charge

Fitbit Charge HR is an advanced fitness tracker that delivers PurePulse continuous wrist-based heart rate tracking, all-day activity tracking, Caller ID and automatic sleep detection for active consumers looking to push their fitness further. Fitbit Charge HR includes all the great benefits of Fitbit Charge, plus:

  • Fitbit’s proprietary PurePulse optical heart rate technology, delivers continuous, automatic wrist-based heart rate tracking all-day (not just when you wake up) and during workouts without an uncomfortable chest strap
  • Heart rate helps users maintain workout intensity; maximize workouts with heart rates zones; track resting heart rate; and monitor all-day calorie-burn
  • All-day insights into overall heart health including resting heart rate and heart rate trends, alongside stats like steps, distance, floors climbed, calories and active minutes
  • Up to 5 days of battery life – Charge HR is specially designed with battery efficient technology, so users can spend more time tracking and less time charging

Fitbit Surge is a Fitness Super Watch that combines popular features like GPS, PurePulse continuous wrist-based heart rate tracking, all day fitness tracking with smartwatch functionality in one device for people dedicated to reaching their peak performance. It boasts of following salient features:

  • Built-in GPS delivers stats like real-time pace and distance along with elevation on device; seamlessly syncs with mobile devices to show route history, speed, elevation and workout summaries, leading to smarter training
  • Use multiple sport mode to record running, biking, cross training and cardio workouts and view detailed summaries of exercises completed – including heart rate and calories burned – empowering active consumers to effortlessly track and better understand their performance during their workouts
  • Advanced eight-sensor technology with GPS, 3-axis accelerometers, 3-axis gyroscope, digital compass, optical heart rate tracker, altimeter, ambient light sensor and a touchscreen
  • Combination of desirable smartwatch features including customizable watch faces, Caller ID, text alerts and mobile music control, with backlit LCD touchscreen display for easy viewing and navigation through real-time stats, workout apps and alarms
  • Up to 7 days battery life to track everything from the work week to a full marathon on one charge

Fitbit Flex is a stylish activity and sleep-tracking wristband that offers a slim, minimalistic design for people that are goal-oriented and want more flexibility in accessorizing; tracks steps taken, distance traveled, calories burned, active minutes and sleep. It has 5 days of battery life.

Fitbit One is an advanced clip-based activity and sleep tracker that tracks steps taken, distance traveled, calories burned, floors climbed and sleep. It has 10-14 days battery life.

Fitbit Zip is a fun, simple clip-based activity tracker that tracks steps taken, distance traveled and calories burned, and has up to 6 months of battery life.

Aria Wi-Fi Smart Scale is a high-end performance scale that tracks weight, BMI and body fat percentage over time. It wirelessly syncs stats with online graphs and mobile tools that provide a long-term overview of progress.

• Fitbit Surge (MSRP 19,990 INR); available in black, blue1 and tangerine1
• Fitbit Charge HR (MSRP 12,990 INR); available in black, plum, blue1 and tangerine1
• Fitbit Charge (MSRP 9,990 INR) available in black, blue, burgundy and slate1
• Fitbit Flex (MSRP 6,990 INR); available in 10 colors – black, slate, blue, red, tangerine1, teal1, violet1, navy1, lime1 and pink1
• Fitbit One (MSRP 6,990 INR); available in black and burgundy
• Fitbit Zip (MSRP 3,990 INR); available in charcoal, magenta
• Fitbit Aria (MSRP 9,990 INR); available in black and white

( 1 Denotes that these colors will be available soon. Fitbit Charge, Fitbit Charge HR and Fitbit Surge will be available in small and large sizes )


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