Fitbit has launched Fitbit Versa smartwatch with advanced health and fitness features like 24/7 heart rate tracking, onscreen workouts, sleep tracking, wallet-free payments, and on-device music with 4+ days battery life.
Fitbit has also announced new female health tracking feature on this smartwatch to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health. Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic users, and to all Fitbit app users starting in May 2018.
Fitbit Versa runs on Fitbit OS 2.0 and comes with a new personalized dashboard that provides a more simplified, intuitive and holistic view of your health and fitness data. You can see your daily and weekly health and fitness stats, historical activity, heart rate, and exercise summaries, action-oriented motivational messages, tips and tricks, and daily guidance on this smartwatch.
The other features of this smarwatch are 24/7 PurePulse heart rate tracking, on-screen personal workouts from Fitbit Coach, 15+ exercise modes, connected GPS, swim tracking with water resistance up to 50 meters, plus automatic activity and exercise tracking.
Besides above, this watch has calling features and other features such as calendar, getting text notifications from your smartphone. Coming shortly is another feature which will enable Android phone users to send quick pre-populated or customizable replies to text messages and messenger apps. You can personalize your device by choosing from a wide range of apps and clock faces in the Fitbit App Gallery, including those from Fitbit, Fitbit Labs, and popular apps like Strava and Weather. The Fitbit App Gallery has more than 550 apps and clock faces available. Versa is compatible across Android, iOS and Windows devices.
The Versa is comfortable, durable and versatile enough for all-day and night wear. It features an ultra-thin, anodized aluminum case and is slightly tapered and angled in its design to fit small or large wrists. The rounded square silhouette display features a bright, colorful touchscreen and sharp graphics up to 1,000 nits, providing the ideal format to see all of your data on your wrist. The Versa offers a variety of stylish accessories. Fitbit Versa Special Edition comes with two looks in one with exclusive woven bands inspired by athleisure trends in lavender with a rose gold aluminum case or charcoal with a graphite aluminum case, as well as a black Classic accessory band in box.
Fitbit Versa will be available in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case. Fitbit Versa will be available in India in Q2, 2018 across Reliance Digital, Croma, Helios and other major retailers including e-commerce partners like Amazon India and Flipkart for INR 19,999. Fitbit Versa Special Edition will also retail for INR 21,999 and accessories range from INR 2,499 to INR 8,999.