To counter Amazon Prime which is paid membership programme, Flipkart has announced Flipkart Plus membership programme. To be launched on 15th August, this programme does not have any fee to be paid and all Flipkart customers will earn coins with each order, which can be redeemed to join the program, and exchanged for exciting rewards.
Prominent features of Flipkart Plus are free & fast delivery, early access to major sale events such as big festive season sales, and an enhanced customer support experience. In addition, post launch , all Flipkart customers will begin to earn ‘Plus Coins’ with each order — the key to unlock a world of benefits across shopping, travel and content as stated by the company in its press statement.
“At Flipkart, we deeply understand the Indian customer and solve for them meaningfully. This means that everything we do is not just limited to a particular section of the society but appeals to a wider audience. With that in mind, we have crafted Flipkart Plus as India’s most inclusive customer benefits program and we’re extremely thrilled to launch it this Independence Day,” said Kalyan Krishnamurthy, CEO, Flipkart.
Salient Features of Flipkart Plus:
- Free delivery on On crores of products on Flipkart
- Shop before others on sale events such as Big Billion Days, Big Shopping Days
- Priority customer care with faster response time
- Faster delivery time for members
- No membership fee