Flipkart.com, India’s leading e-commerce marketplace, has launched Flipkart First, a subscription-based service that provides its members a host of exclusive benefits along with priority service features. Flipkart will randomly select 75,000 customers who will be able to avail of the Flipkart First service free of cost for three months. Flipkart is inviting customers to submit their email IDs for this service. Flipkart has not made it clear how much will be the subscription charges after the initial trial offer of three months.
Customers who sign up for Flipkart First will be entitled to:
1. Free Shipping for all their orders
2. Free In-a-Day Guarantee Delivery available in 27 cities, which is charged otherwise
3. Same Day Guarantee Delivery at a discounted price, which is available in 10 cities.
4. 60 Days Replacement Policy
5. Priority Service from Customer Support
6. Host of other benefits to be added soon
Speaking about the launch, Binny Bansal, Co-founder and COO, said “As pioneers in the supply-chain space, we have always looked at launching innovative services and features to enhance customer experience in online shopping in India. We have a pulse on the Indian market and consumer trends. Today, the Indian customer is maturing, looking at value over cost – and services like these will push the ecosystem to another level.”
Flipkart is the only e-commerce marketplace in India to offer this service to customers. But the reputed e-commerce sites like Amazon, Best Buy and other online overseas retailers employ a loyalty programme to reward signed-up customers in various ways.
