Flipkart, India’s largest e-commerce marketplace, announced the exclusive online launch of flagship Amar Chitra Katha’s ultimate collection. This product will be available exclusively on Flipkart for one year from 13th August. Amar Chitraf Katha consist of Indian stories from the great epics, mythology, history, literature, oral folktales and many other sources. With more than 400 comics in 20+ languages that have sold 100+ million copies to date, Amar Chitra Katha is a cultural phenomenon.
Priced at Rs.18,999, the Amar Chitra Katha Ultimate Collection comprises of 315 singles and 10 specials comics and has 13,000 pages by various authors.
Manas Mohan, CEO – Publishing , Amar Chitra Katha said, “We are delighted to announce this exclusive association with Flipkart for our Ultimate Collection. Books have always been the core of Flipkart and we are happy to partner with them for our largest collection this year. We are confident that the Flipkart platform will help us reach out to all the Amar Chitra Katha enthusiasts and readers across India, as well as new readers who can be introduced to the world of Amar Chitra Katha, India’s largest and most loved storyteller since 1967.”
Commenting on the partnership, Nipun Mehra, Sr. Director – Retail, Flipkart said, “Amar Chitra Katha has been teaching children about Indian mythology and cultural heritage for over 47 years now and owning an ultimate collection is something all our customers will look forward to. We are very excited to be a part of this exclusive association – especially given our focus on books. Our extensive reach will ensure that this collection is available to millions of our customers. This association is yet another endeavour on our end to expand our selection and offer the widest and most interesting range of titles to all our customers.”
