FreeCharge, India’s leading digital payments platform, has entered into strategic partnership with CCAvenue, one of the leading payment gateways of the country. Under this arrangement, FreeCharge customers will now have access to real-time, multi-currency online payment services as well as one lakh leading online merchants across sectors like hospitality, retail, education etc.
Talking about the partnership, Govind Rajan, Chief Operating Officer, FreeCharge said “We want to make FreeCharge wallet ubiquitous in both the online and offline space by creating an ecosystem of partnership. With CCAvenue, we will further strengthen our partner ecosystem and offer our customers a wider assortment of online merchants. Our endeavour is to build the payment OS for digital India and I am confident that alliances like this will help us move in the right direction.”
Speaking of the partnership, Vishwas Patel, Chief Executive Officer, Avenues Group said “Digital wallets have played their part in the ecosystem and consumers have adapted to its usage significantly. It complements CCAvenue’s efforts to transform the market from cash to cashless. CCAvenue operates on a simple tenet, ‘more options lead to more business’ and has always remained neutral by associating with third party wallets and not limited its services to a captive payment wallet of its own. This association would enable FreeCharge as a payment option for our 100000+ e-merchants, and FreeCharge’s aggressive marketing strategies would greatly benefit our merchants.”
FreeCharge consumers across the country use its platform to make prepaid, post-paid, DTH and Electricity bill payments for numerous utility service providers in addition to leading online and offline merchants. FreeCharge has over 30 million registered users and is the fastest growing wallet in the country.