Alongside the launch of its flagship S8 smartphone, Gionee of China has also introduced a new brand identity at the Mobile World Congress. The new brand identity involves a new logo, together with “Make Smiles” as its new purpose statement. The move marks the company’s further expansion to global markets and its mission to connect phone users with ‘smiles’.
Gionee is a recognized leader in developing phones with great power and design. The company has ambitious plans to expand in major markets and sees customer engagement and product value are the keys to success.
“The smiling face on new logo shows our desire to create happiness by developing built-in user-friendly technology and easy-to-use communication tools,” said William Lu, President of Gionee. “By adding emotional elements to our smartphones, we believe our ‘smilephones’ will allow us to maintain a place in the hearts of our consumers and gain a stronger position in the industry.”
The new logo combines the letters “i” and “j” to form a “G” which represents Gionee and subtly conveys the message, “I am joyful”. The brightened orange color signifies an energetic, passionate and warm image.
“Make Smiles” is the company’s new tagline.The tagline invites customers to engage with Gionee partake in the delightful moments in their lives. Whether it is achievements or nice surprises, the phones are developed to capture happiness.