HARMAN, the premium audio and infotainment group, has introduced a range of new products of its flagship brand, JBL, in India during the festive season. The brand launched over 50 new products, several of which have been designed exclusively for the Indian market. These products are available in a range of quirky designs/colors and have a high youth-appeal, something that is also captured in the energetic and peppy marketing campaign that was recently unveiled featuring brand ambassadors Arjun Kapoor and Parineeti Chopra.
‘We’ve developed a range of products keeping in mind the preferences of the Indian consumer. The products combine affordability with the superlative audio experience that JBL is renowned for the world over, in order to provide the discerning Indian consumer with the best value for their money,’ said Mr. Sharath S, Director Lifestyle business, HARMAN India.
Details of some products that were launched recently:
JBL Charge 2
This is a portable stereo speaker offering sound with dual drivers and twin passive radiators that is claimed to deliver deep, accurate bass so powerful that you can actually see them trembling – even as their sound hits your ears. Featuring a 6000mAh Li-ion battery that is rated to play up to 12 hours of music – as well as charge other portable devices by way of its USB port. With its Bluetooth wireless functionality, you can carry the Charge 2 with you anywhere and still listen to music. The JBL Charge 2 also features a hands-free conference speakerphone complete with patented noise and echo cancellation technology that brings greater resonance and clarity to the sound of your calls. Finally, the Charge 2 has a Bluetooth Social Mode that lets up to three different users take their respective turns playing their own play-lists on a single speaker. It is available in black, white, red, blue, or purple colors.
Price: Rs 11,990
JBL Horizon
This is a portable and compact stereo speaker offering two alarms, FM radio, Bluetooth wireless music streaming, JBL sound, ambient light and dual USB ports to charge all your devices. This speaker comes with a portable charger compatible with smart phones. This “bookshelf” speaker is user-friendly with easy to use touch controls and with a long lasting battery life that can play music up to 12 hours. It even includes a built-in alarm clock with snooze activation and gives its listeners access to the FM radio.
Price: Rs. 9,990
JBL Clip
The JBL Clip is an ultra-light, ultra-rugged, and ultra-powerful portable speaker, which gives you 5 hours of battery power. You can plug it in easily to any portable device using its 3.5mm integrated audio cable. You can play it wirelessly too using its Bluetooth functionality, streaming your music with no strings or cables attached or talking with your friends using its hands-free speakerphone function. It has built-in carabiner, letting you hook it easily to whatever clothes you’re wearing or backpack you’re shouldering.
Price: Rs. 3,490
Other products that fall under the JBL wireless speaker category include the JBL Flip 2, portable JBL Charge, JBL Pulse, the JBL ONBEAT Rumble and the only wireless home audio system that incorporates a detachable wireless speaker, the JBL Voyager.
Bluetooth Headphones
JBL Reflect BT
Designed to stay in your ears, these ergonomic, stay-put ear-tips are engineered to withstand the rigors of your most energetic workout. It has 5 hours of Bluetooth-enabled connectivity and JBL-quality sound.
Price: Rs 5,990
JBL Synchros E40BT
This on-ear stereo headphones features JBL’s legendary sound, Bluetooth connectivity with ShareMe music sharing, all in a stylish, contemporary design. Bluetooth technology allows wireless connectivity with your smart devices, with single-button access to JBL Pure Konnexx technology enabling a pure connection to your wireless device for clear hands free calling. The ergonomic headband and 3D hinges provide for long lasting comfort. Soft, leatherette ear cups cradle your ears for all-day comfort while providing a heightened level of passive noise reduction. It has a sleek design and comes in five unique color combinations.
Price: Rs 8,999
Apart from the above, JBL has also launched a range of Bluetooth and non-Bluetooth earphones/headphones like the JBL T100A (Rs 999), T150A(Rs 1499), T200A(Rs 1999), T26C(Rs 1999), T250SI(Rs 2499), T300A(Rs 2999), JBL J303 BT(Rs. 2,999), JBL J305 BT Mobile Bluetooth Hands-free Ear-sets (Rs. 3,999) JBL Synchros E10 (Rs. 2,999), Synchros S200A(Rs 4990), Synchros S300A (Rs 12990) and JBL mobile Bluetooth hands-free ear-sets available in black and red.
