Kings XI Punjab team has chosen HTC Mobiles, one of the most popular brand of smartphones in India, as its official sponsor for the upcoming Champions League T20 2014 tournament. HTC Mobiles will occupy the right chest position on the Kings XI Punjab playing jersey. The sixth edition of the Champions League is scheduled to start on September 13, 2014 and will go on till October 4, 2014.
“We are happy to have partnered with Kings XI Punjab, a team known for its positive attitude and enthusiasm. Cricket is a widely followed game in India and youth has great interest in the sport. Therefore, we are hopeful and quite positive that with this association we will be able to further strengthen connect with the existing audience and expand our customer base too. We would like to wish Kings XI Punjab all the best for the upcoming season and are sure that they will perform exceedingly well” said, Faisal Siddiqui, Vice President and Country head, HTC India.
Kings XI Punjab is a part of the eight competing teams promoted by Indian Premier League (IPL). It is held and promoted by a consortium, which includes Mohit Burman, Ness Wadia, Preity Zinta and Karan Paul.
Commenting on the announcement, Fraser Castellino, COO, Kings XI Punjab, said, “We are extremely pleased with this association. HTC Mobiles represent youth and vibrancy and these are also the key attributes of Kings XI Punjab. We are hopeful of having a great season in the upcoming Champions League and are ready to take on the battle field.”
