On the occasion of ongoing T-20 tournament which is the favourite sport of Indians,Idea Cellular has launched the ‘Idea Delhi Daredevils Fan Page’, a first-of-its-kind mobile destination for Delhi Daredevils fans to access exclusive content related to their favourite T-20 Cricket team.
Idea Cellular, in its 4th year of association with GMR Sports owned Team Delhi Daredevils, has developed exclusive mobile based content such as Wallpaper, Ringtones, Videos, Team Anthem, News updates etc. which will be made available for its subscribers, exclusively, through the Idea wap portal. The service will be available to over 137 million Idea subscribers across the country.
The launch of Idea Delhi Daredevils Fan Page took place in the home town of the T-20 team, in the presence of Team Coach Gary Kirsten, Team Captain Kevin Peterson, Batsman and Wicket-keeper Dinesh Karthik, All-rounder JP Duminy, along with Hemant Dua, CEO-GMR Sports, Sashi Shankar, CMO-Idea, Rajat Mukarji, CCAO-Idea, and Sanjeev Govil, COO-Delhi & Haryana, Idea Cellular.
Speaking at the launch Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “India is a cricket crazy nation and Idea has always offered the best in Cricket entertainment for the fans and followers of the sport, using the mobile platform. Our long and ongoing association with Team Delhi Daredevils has helped us create a unique ‘Idea Delhi Daredevils Fan Page’ with an objective of bringing fans closer to the Delhi Daredevils team. This initiative has been designed to further boost the uptake of VAS and data offerings from Idea during the ongoing T-20 cricket season.”
Idea subscribers can access the ‘Idea Delhi Daredevils Fan Page’ and download the content on pay per use model. To access the Fan page, Idea subscribers can dial a toll free short code 530301 to receive the WAP Link. Videos can be downloaded for Rs. 5, Wallpapers, Photos and Ringtones for Rs. 2 each. Idea will also make available some content for free download for its subscribers. Regular data charges would apply for these downloads.