itel, the provider of mobile devices at very low prices has entered the Indian market with the launch of 3 smartphones and 3 feature phones. The feature phones come in 3 series viz. SmartSelfie, SmartPower and Shine and Smartphones will have SelfiePro, PowerPro and Wish series. The feature phones are priced starting at Rs. 839 and the smartphones price start at Rs. 3,339.
The Wish it 1508 is 3G enabled smartphone and runs on Android 5.1. It is packed with a Quad core, 1.2 GHz processor along with a 512 MB RAM and 8GB ROM. It comes with 5MP rear and 2MP front camera and supports dual-SIM with dual standby functionality. Furthermore, SelfiePro it1511 is a 4G enabled smartphone that operates on the latest Android 6.0 MarshMallow and comes with dual-SIM/dual standby capability. On the other hand, the PowerPro it1410 comes equipped with 2800 mAh battery and 3G/GPRS connectivity.
Key Specifications of itel smartphones:
| Specification | It1508 | It1511 | it1410 |
| Color | Dark Blue, Champagne Gold | Black, Champagne Gold | Gun Black |
| Rear Camera | 5 MP | 8 MP | 2 MP |
| Front Camera | 2 MP | 2 MP | 0.3 MP |
| RAM | 512 MB | 1 GB | 512 MB |
| ROM | 8 GB | 8 GB | 8 GB |
| Display | 5 inches | 5 inches | 4 inches |
| OS | Android (5.1) | Android 6.0 | Android 4.4.2 |
| Platform | Quad core, 1.2 GHz | Quad core, 1.0 GHz | Dual core, 1.3 GHz |
| Battery | 2400 mAh, Li-ion | 2500 mAh, Li-Polymer | 2800 mAh |
| SIM Card | Dual Sim | Dual Sim | Dual Sim |
| Price | Rs. 3,899 | Rs. 6,999 | Rs 3,339 |
The SmartSelfie it2180, SmartSelfie it5231 and SmartPower it5600 are GPRS-enabled dual-SIM feature phones. The it5231 and it2180 from the SmartSelfie series are equipped with functional front cameras, while SmartPower it5600 comes with a bigger battery and a longer standby time.
Specifications of itel feature phones:
| Specification | It5231 | it5600 | It2180 |
| Color | Blue, Champagne Gold | White+Light Gray, Black+Red | White+Light Gray, Dark Blue |
| Rear Camera | 0.08 MP | 0.08 MP | 0.08 MP |
| Front Camera | 0.3 MP | NA | 0.08 MP |
| RAM | 64 Mb | 32 Mb | 32 Mb |
| ROM | 64 Mb | 32 Mb | 32 Mb |
| Display | 2.4 inches | 1.77 inches | 1.77 inches |
| Platform | MTK6260A | MTK6261D, 260MHz | MTK6261D, 260MHz |
| Battery | 1900 mAh, Li-ion | 2500 mAh, Li-ion | 1000 mAh, Li-ion |
| SIM Card | Dual Sim | Dual Sim | Dual Sim |
| Price | Rs. 1,296 | Rs. 973 | Rs. 839 |
Speaking on the launch, Sudhir Kumar, CEO, itel India, said, “In today’s digitally-led world, mobile connectivity has become a necessity instead of a privilege. With the launch of these phones, we are providing Indian consumers with the perfect amalgamation of value plus and functionality. We are confident that these phones will find great reception amongst the aspiring Indian mobile phone users and will play a major role in making India truly digital.”
