The leading Hindi newspaper of North India, Jagran has launched its Official account on WeChat. This is for the first time that Hindi news will be available on WeChat. This initiative is aimed towards providing users with news in Hindi at all times and keeping them updated with the developments around them. For getting updates and news in Hindi, the users of WeChat need to search WeChat id: JagranHindiNews and follow their official account enabling them to receive latest, feature, election, world news etc. in Hindi within the chat window. The Jagran Official Account supports Hindi and has the option of pulling more news from the various tabs present at the footer of their Official Account. Further, the Official Account will also have a special tab for the upcoming parliamentary elections, which will give the users the latest election updates.
Commenting on this association Nilay Arora, VP Marketing & Business Development 10c India said, “We have always endeavoured to bring to our users more valuable experience through our innovative offerings on WeChat. Hindi news on Chat interface through Jagran’s Official Account is a great step towards this direction. With Jagran’s OA, Hindi news will be accessible to more users and we hope they will find it useful to keep abreast of the latest happening in their native”. In the recent past various brands have leveraged WeChat’s ‘Official Accounts’ to connect with their target audience and cut above the rest. WeChat already has various Official Accounts such as ‘PVR Cinemas’,‘Café Coffee Day’ , ‘AskMe’, ‘StayFree India’, ‘Hungama Music’ etc .
WeChat is a free mobile social communication app designed for smartphone users. WeChat is the world’s fastest growing social app with over 100 million registered accounts internationally.WeChat is available free for download on Nokia X, Android, BlackBerry, iOS, Symbian and Windows operating systems. WeChat has been appreciated widely for its innovative and exciting features enabling users to use it as more than just a messaging application. The social messaging application has various social features such as ‘Real Time Location Sharing with Walkie Talkie’, ‘Friends Radar’ etc thus making it an all in one messaging application.
Speaking about this association, Ms. Sukirti Gupta, CEO Jagran New Media said, “WeChat is a leading chat messaging application amongst the youth with unique features such as Official Accounts which enable us to reach out to our readers in a simplified manner. The Jagran Official Account will support Hindi, the users can pull out news articles through the various tabs present in the application. We have specially designed a tab to keep the users updated with the upcoming elections. We believe that the citizens of this nation should be well aware of their surroundings and we hope to achieve this through our Official Account on WeChat”