Kia India known for highly popular Seltos and Sonet SUVs in India, has unveiled the name of its upcoming product, a Recreational Vehicle (RV) in the Indian market, ’Carens’. The name, Carens, is based on the concept of ’Car + Renaissance’, which signifies the beginning of a new era of cars. With the introduction of Carens, Kia is set to revolutionize the market by creating a new segment for modern Indian families as stated by the company in its press statement.
With Carens, Kia will address unmet needs of Indian customers by offering innovative and inspiring experiences that will redefine family commuting in the country. The Kia Carens is an outcome of great efforts to find and reflect what Indian customers really want by emphasizing on a family-oriented premium vehicle that harmonizes high-tech features with practicality. The Carens will offer a unique combination of a large family vehicle with the boldness of an SUV, as well as Kia’s signature innovative and smart technology, adds the statement of the company.
Tae-Jin Park, Managing Director and CEO, Kia India said, “We are really excited to bring our fourth product for the Indian market, the Kia Carens. Kia wants to offer a premium and comfortable family RV that has a three-row seating configuration and features fitting in perfectly with India’s urban lifestyle and road conditions. We are confident that the Kia Carens will prove to be a game changer, and it is all set to shake up a few segments.”
The Kia Carens is a ‘made in India, made for the world’ product that will be manufactured at Kia’s state-of-the-art facility in Anantapur, Andhra Pradesh. The Kia Carens will make its world premiere in India on 16th December and will be launched in the first quarter of 2022.