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Lava Announces Hunt for the SMARTIST Contest

Lava Mobile, Indain handsets maker and sponsor of IIFA 2014 awards of Bollywood, has announced a contest on its website and Facebook page. This contest is titled,  Hunt for the SMARTIST and will start from March 15th 2014 and continue till March 25th 2014.


As per Lava, there are three contests which will be running simultaneously on the Facebook page and website of LAVA Mobiles. People are invited to participate in any of the 3 contests. Each contest will have one winner who gets a chance to fly to Florida to be a part of the IIFA awards this year. It’s a three layered contest wherein people can participate in a quiz, share their green carpet look or share a short video of themselves showing ‘what would they say to their dream celebrity in case they go on a date with him/ her’. The entries of the green carpet look and video contest will be partly decided through a polling process online that starts as soon as people submit their entries. On the other hand, the winner of the quiz will be decided by a lucky draw. Apart from all 3 winners being flown to Florida, the winner of the green carpet look will get a chance to meet and greet a celebrity while the winner of the video contest will get to go on a lifetime opportunity of a date with a celebrity during IIFA.

Commenting on the sponsorship with IIFA,Mr. Hari Om Rai, Chairman & Managing Director, LAVA International said, “We are proud to be associated with IIFA for the second consecutive year; IIFA offers us a great platform to demonstrate the true essence of our products that are a perfect fusion of looks & performance. With this association we reinforce our brand’s promise to create products with an extremely strong proposition that will captivate the consumers.”

LAVA range of Android smratphones are available from entry-level to high-end segment. Lava smartphones are very popular in India and their recent flagship Iris Pro 30 smartphone is getting good response from the market. This is the reason that Microsoft has offered them their Windows Phone OS without license fee, to bring Windows smartphones in the Indian market.

Lava was recently awarded as the emerging company of the year 2013 by Voice & Data at Telecom Leadership forum. It was also rated as the 5th most trusted brand in the mobile handset category in Brand Trust Report conducted by The Research Advisory.


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