HomeBusinessMicromax Announces Strategic Partnership With MediaTek & Aircel

Micromax Announces Strategic Partnership With MediaTek & Aircel

The leading Indian handsets maker, Mficromax has announced a strategic partnership with MediaTek, the leading chipset manufacturer and Aircel, one of India’s leading telecom players. Aircel will team up with Micromax to introduce a range of offers for the consumers which will be almost equivalent to cost of the Micromax device. Powered by MediaTek chipsets, the devices promise to deliver a seamless and a powerful user experience, while the bundled Aircel offers will drive data growth in the country. The offers initially will be available across 4 Micromax devices – MMX 377G, Funbook Mini 410i, A090 and X070. The co-developed smart devices by the three pioneers will deliver seamless experience for the consumers, driving enhanced performance and data experience for customers across the country.

L-R Mr. Vikas Jain, Co-Founder, Micromax_ Mr. Anupam Vasudev, CMO, Aircel & Dr. Finbarr Moynihan, General Manager - International Sales & Marketing, MediaTek Inc.Commenting on the partnership, Vikas Jain, Co-founder, Micromax, said, “At Micromax, we have constantly strived to democratize technologies for the masses by bringing alive unique and customized products and offerings for our consumers.  Entering a new phase, our focus is now to provide seamless solutions to the consumers using their smart devices, thereby concentrating a large chunk of our efforts on coming up with products and services which act as solutions to the needs of the fast-evolving consumers. This partnership exemplifies the same endeavor, and we are very delighted to pioneer with MediaTek and Aircel, two pioneers in their own respective domains. While MediaTek supports us with the hardware, Aircel offers customized offerings for consumers to get a complete, affordable and seamless data experience across the country”

Aircel has launched bundled offers with Micromax devices which will give customers exciting benefits worth more than Rs. 10,000:



Micromax Dongle – MMX 377G

(Benefits for 6 months)

  •          Aircel customers can get exciting data benefits for 6 months at Rs. 141
  •          For the first 3 months, customers will get 2GB/month data
  •          For the next 3 months – customers will get double data value for every recharge
Smartphones and Tablets (Benefits for 3 months)


  •          1GB data per month
  •          1.2P/2 sec Local Calling
  •          1.2P/ sec STD Calling
  •          WAP content worth Rs. 10,000
  •          Popkorn TV App Free
Data Enabled Feature Phones (Benefits for 3 months)
  •          500MB data per month
  •          1.2P/2 sec Local Calling
  •          Local. 1.2P/sec STD Calling
  •          WAP content worth Rs. 10,000



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