Leading Indian handsets maker Micromax has launched today Micromax MAd A94, which will come pre-loaded with Micromax Advertising Application (MAd), which will enable the users to watch their favorite advertisements and get paid. This smartphone is priced at Rs. 8,490 and will be available across India from today onwards.
According to Micromax, MAd A94 smartphone allows users to watch advertisements and earn points from every advertisement one views, which then can be converted into rupees. The money will eventually will be credited into their postpaid/pre-paid accounts. With one time registration, the service will work for all opted-in subscribers across all telecom operators.
The MAd A94 sports a 4.5 inch full touch screen(480×854 resolution), and is powered by a 1.2 GHz quad core processor, coupled with 512 MB RAM, and 4GB of internal storage, which can be expanded upto 32GB via MicroSD card. This smartphone runs on Android Jelly Bean 4.2.2 OS, and is equipped with a 5MP rear and front cameras. It is packed with a 1800 mAh battery, which the company claims will give talk-time of five hours, browsing time of upto four hours and stand-by time of 150 hours.
Besides MAd application, the phone has new features like M!Live portal to download unlimited Games, Videos, Wallpapers & Music , BBM & Hike for Instant Messaging, Spuul to Watch Free Movies, Kingsoft Office to read, write and edit attachments On-the-Go, Opera Mini browser for optimal net surfing. The phone supports Bluetooth v4.0 and Wi-Fi.
Commenting on the launch, Mr. Rahul Sharma, Co-founder, Micromax said “With the launch of Micromax MAd, we aim to create a powerful medium to interact, engage, entertain and connect with the consumers by lending them our ears to voice their areas of interest, preferences and incentivizing it for them through reward. This service would provide a high engagement communication channel for the brands to break away from the clutter. It is also going to prove to be a game changer for operator eco-system who are looking at newer and innovative ways to help them improve their profitability from every user. This unique service would also prove to be very significant for mobile eco-systems by solving the problem of ARPU (Average revenue per user), and contributing to the overall profitability.
