For the first time, Japanese cameras making giant Nikon has introduced new feature in its cameras. Nikon cameras will now come with menu options in popular Indian languages namely Hindi, Marathi, Tamil, Telugu and Bengali. This new feature will be quite useful for those who are not comfortable with English language and will enable them to develop an easier and quicker coordination with their equipment.
Speaking about this new feature, Mr. Hiroshi Takashina, Managing Director, Nikon India Pvt. Ltd. said, “Nikon product offerings have competences to make you follow your creative instincts with a new world of intuitive features. With Nikon cameras in hand photographers can let their creativity shine through higher quality images and can bring the artistic vision to life.”
He further added, “As market leaders in imaging industry, we are committed to inspire our consumers to explore the potential of photography. The Indian language in camera menu is in-line with our mission of promoting photography culture in India and a testament to the conscious effort of refining our capabilities to create new value for the image taking process. With this functionality we are enabling consumers with greater ease of using the camera and utilizing the technical features. We are hopeful that the language support will help consumers become comfortable with their camera and enjoy photography.”