Nirvana Digital, one of India’s largest YouTube Multi Channel Networks (MCNs) has announced today that is has crossed the 1,000,000,000 (1 billion) view milestone across its 200+ channels.
According to ComScore reports, India has been recognized as one of the largest markets for YouTube and has become an increasingly important medium for content creators, brands and advertisers. Multi Channel YouTube Networks such as Nirvana Digital help capitalize on this exploding popularity with their targeted reach and immense viewership
“YouTube viewership has been exploding in India. Our billion-view milestone proves that YouTube is an incredible medium for brand advertisers and video content owners to reach out to audiences effectively. It also certifies that we are a leader in helping any video content owner distribute and earn revenues from their content.” said Pinakin Thakkar, Director, Nirvana Digital.
Nirvana Digital was started in India two years ago, and has become a leading Indian MCN, which allows video content owners to showcase and popularize their content worldwide while earning revenues right from the start.
Nirvana Digital served over 2.5 billion minutes of video in 2013 across a plethora of channel categories that it licenses, produces and enables for monetization including Bollywood, TV, Music, Kids, Spiritual, Comedy, How-to Guides, Documentary and others.
Nirvana Digital also provides unique facilities such as a state-of-the-art studio allowing video recordings such as Music Videos, Stand Up Comedy Shows in Mumbai. Nirvana Digital then promotes these videos on their YouTube MCN that serves over 55 million minutes of video a month and helps the artist earn revenues from video views, in effect, helping create YouTube Stars from the Indian market. Nirvana Digital can also identify videos that are owned by the artists but uploaded by someone else, monetize them and help the artist earn revenue from those views as well.
Besides YouTube, Nirvana Digital distributes content to the largest worldwide video platforms including HULU, Amazon VOD, Apple iTunes, Mobile Apps and Devices.
