When your chips are down and nothing is going in your favour then there is no harm in revamping your marketing strategies to make your product successful. We have been clamouring for this that Nokia should think out of the box to get good foothold, which it deserves, in smartphone segment and probably they have taken first step in this direction. As reported by Financial Times (FT), Nokia is in the process of revamping its marketing strategies ahead of unveiling of its Windows 8 smartphones in the autumn.
According to FT, Nokia has entered into secret negotiations with European operators about forming an exclusive opportunity to launch a smartphone using the Windows 8 platform from Microsoft. Operators that have held talks with Nokia include France Telecom, although no deal has yet been struck.
Nokia is mulling to dispense with its mass marketing strategies at the time of launch of its new devices and instead will go through only one or two telecom operators. Nokia is also thinking of offering the operator financial stakes in the success of its range of its devices.
Nokia is forced to think differently because its Lumia range of smartphones have not met with much success. Besides this, Nokia should also consider trying some of its devices on Android platform. As done by Aircel in India after a long time to offer iPhone 3G on contract basis, Nokia should also consider this option while launching new and existing devices in India, to make purchases easy for prospective buyers.
Nokia has still lot of potential for its devices and it should go all out to make its presence felt in smartphone segment.
