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Nokia To Get Aggressive With Lumia 920 & 820 Pricing

Nokia will leave no stones unturned to make sure that Nokia Lumia 920 and Lumia 820 are a grand success, because Nokia has put all their eggs in the basket of Windows 8 OS. Nokia’ future depends upon the wider acceptability of these two devices and these two state of the art smartphones have the full potential to take Nokia out of woods.

As per various technology and trade experts, Nokia is expected to sell  Lumia 920 in US for $450 without any contract. This price is $100 less than Samsung’s flagship device Samsung Galaxy S III and $200 less than Apple’s iPhone 5. AT&T, which is the second largest telecom operator in US has also announced that it will be sell the Nokia Lumia 820 for $49.99 and the Lumia 920 phone for $99.99 to customers who sign a two-year wireless contract. While, the other Windows Phone 8 smartphone – HTC 8X is selling for $199.99 with a two year contract.

According to the analysts, the low Nokia price shows that volumes are more important to the company than profits as it is hoping to re-build a US customer base.

Nokia, which has been diminished by  Apple Inc’s iPhone and  and Samsung’s Android smartphones in recent years, is hinging its entire future on Microsoft’s mobile software. HTC mostly sells phones based on Google Inc’s Android software but is hoping to diversify with Windows Phone 8, and they have become world’s first company to launch commercially their two Windows 8 smartphones in Taiwan and India.

Nokia Lumia 920 comes with 4.5-inch PureMotion HD+ display, Wireless charging support and 2000 mAh battery. Nokia Lumia 820 on the other hand is a mid-range Windows Phone 8 smartphone. It has a 1.5 GHz Qualcomm S4 dual-core processor, 4.3-inch Clearblack display, 8 GB of internal storage and an 8-megapixel rear camera.

We were expecting that Nokia will launch their Lumia 920 & 820 Windows 8 phones before Diwali, but there is no word yet from Nokia India about its launch and now we assume that they will make debut in the third week of November or early December. Nokia is also expected to launch their Windows 8 smartphones in China in December and like India, China is also very popular market for Nokia phones. In China, Nokia has made a significant brand equity for its devices.

The success of Lumia 920 and 820 in India will also depend upon its prices as Indian market is very price-sensitive and hope Nokia will replicate the price strategy of US  in India also. Nokia’s flagship Lumia should be in the price range of Rs. 30,000 to Rs. 32,000, if they want to sell in volumes and in this way, Nokia will be able to regain the lost glory. It is hoped that Nokia will not disappoint its prospective customers and coffers and will laugh all the way to bank the moment new devices go for sale!


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