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OPPO Announces Initiatives to Create Ecosystem with Developers and Partners

OPPO today unveiled a range of initiatives to co-build a new intelligent service ecosystem with developers and partners at its 2019 OPPO Developer Conference (ODC) in Beijing under the theme of “Innovation and Intelligence”, The three new initiatives announced at the conference include the enhanced developer support program “Gravity Plan 2.0”, for which OPPO will allocate RMB 1 billion (about USD $143 million) in 2020, the “Five System-level Capability Exposure Engines” and the “IoT Enablement Plan”.

According to OPPO, they have made remarkable progress in building a new ecosystem, boasting more than 320 million monthly active users globally on its ColorOS operating system and accumulating a massive number of users across its applications, services, and content ecosystem. To date, more than 120,000 developers have joined the OPPO open platform where its open capability service has been used more than 3 billion times per day.

At the 2018 Developer Conference, OPPO officially launched the “Gravity Plan”, an RMB 1 billion program to support outstanding developers worldwide. Since then, the plan has provided resources for more than 2,000 applications, resulting in 9.2 billion impressions and more than 180 million downloads.

In order to enable developers to connect to OPPO’s system-level capability more smoothly and quickly, and continue to bring better user experience to users, OPPO also launched “Five System-level Capability Exposure Engines” officially, which include Hyper Boost, Link Boost, CameraUnit, MediaUnit, and ARUnit capabilities. In this way, OPPO will improve user experience together with developers and partners.

Anticipating the integration and convergence of things to be the future, OPPO also announced that it will launch the “IoT Enablement Plan”, a capacity opening program aimed at opening OPPO’s HeyThings IoT protocol, HeyThings IoT service platform and audio connectivity protocol for IoT partners. The newly-upgraded HeyThings IoT service platform is expected to be deployed through OPPO’s open platform in Q1, 2020 while the first phase of the audio connectivity protocol is expected to be in service in June 2020.

Bobee Liu, Vice President, Intelligent Mobile Devices, OPPO, also revealed that OPPO will soon debut its first smart watch, OPPO Watch, as well as a health platform, which will be positioned as a strategic device that OPPO will use to create a robust ecosystem with its partners.

Tony Chen said on this year’s OPPO INNO DAY that OPPO has been “more than just a phone maker from the outset.” OPPO plans to invest RMB 50 billion (USD 7 billion) into R&D spending in the next 3 years to develop core technologies in hardware, software and system in addition to 5G, AI, AR, big data and other frontier technologies. By actively collaborating with partners across the industry for a future of shared success, OPPO is forging a new ecosystem of smart services in the era of the intelligent connectivity.


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