OPPO India today unveiled its campaign, ‘Live in the Moment’, featuring Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina, to spotlight the true essence of the Reno Series. The campaign highlights how Reno is not just a smartphone, but an extension of your life, encouraging you to fully engage in experiences, rather than just capturing them. The brand film features the highly-anticipated Reno13 Series, set to launch in India on January 9, 2025.
Launched across the social media platforms of OPPO India and OTT networks, the film opens with the trio in their office, wrapping up a highly intense yet successful meeting. As they step out, a boy’s ‘Live it Abhi’ t-shirt catches their eye – igniting a spontaneous journey of unforgettable moments. From a carefree road trip to beachside football and vibrant party scenes, the AI-powered camera of the Reno13 Series captures it all, bringing to life the spirit of ‘NOW’ and celebrating the beauty of living in the moment.
You can watch the video on OPPO India’s YouTube, Instagram, Facebook and Twitter pages.
Commenting on the campaign, Sushant Vasishta, Head of Digital Marketing, OPPO India, said, “At OPPO India, we believe life is about enjoying every moment, big or small. Through the ‘Live in The Moment’ campaign, we celebrate the vibrant spirit of today’s youth who embrace every moment with passion, energy, and authenticity – perfectly embodied by Siddhant, Ishaan, and Vedang. The film also features our upcoming Reno13 Series, which brings flagship-level AI technology to elevate camera experience and performance, empowering users to immerse in their moments and effortlessly capture lasting memories.”
The Reno13 Series is packed with MTK Dimensity 8350 SoC, advanced AI features in imaging and productivity, delivering comprehensive AI capabilities within its price range. The Reno13 Series also features a full stack of OPPO’s AI Imaging advancements such as AI Livephoto, AI Clarity Enhancer, AI Unblur, AI Reflection Remover and AI Eraser 2.0 that bring professional photo-editing into the hands of everyday users.
