According to a report by research firm Strategy Analytics, Chinese smartphone Oppo R9s is the world’s third most popular Android smartphone model in the first quarter of 2017. During this period, OPPO R9s was the star performer after Apple’s iPhone 7 and iPhone 7 plus.
According to the report, OPPO R9s shipped 8.9 million units for third place and 3 percent marketshare worldwide in Q1 2017. OPPO is largely unknown in the Western world, but its brand is wildly popular in China and growing rapidly across India. The R9s is OPPO’s flagship 4G device with key features such as dual-SIM connectivity and fingerprint security.
“The fact that OPPO is one of the number one selling Android smartphone in Q1 2017 is a phenomenal achievement for the company. OPPO is not operating in as many markets as other smartphone manufacturers, so the fact that we’ve captured 2.5% of the global market with the R9s shows that the premium quality handsets are in huge demand in the South Asian countries.” Said Mr Sky Li, Global Vice President, OPPO and President OPPO India.
Global Smartphone Shipments & Market share by Model in Q1 2017
| Global Smartphone Shipments by Model (Millions of Units) | Q1 ’16 | Q1 ’17 |
| 1. Apple iPhone 7 | 0.0 | 21.5 |
| 2. Apple iPhone 7 Plus | 0.0 | 17.4 |
| 3. OPPO R9s | 0.0 | 8.9 |
| 4. Samsung Galaxy J3 (2016) | 3.0 | 6.1 |
| 5. Samsung Galaxy J5 (2016) | 0.0 | 5.0 |
| Others | 330.1 | 294.4 |
| Total | 333.1 | 353.3 |
| Global Smartphone Market share by Model (% of Total) | Q1 ’16 | Q1 ’17 |
| 1. Apple iPhone 7 | 0.0% | 6.1% |
| 2. Apple iPhone 7 Plus | 0.0% | 4.9% |
| 3. OPPO R9s | 0.0% | 2.5% |
| 4. Samsung Galaxy J3 (2016) | 0.9% | 1.7% |
| 5. Samsung Galaxy J5 (2016) | 0.0% | 1.4% |
| Others | 99.1% | 83.3% |
| Total | 100.0% | 100.0% |
| Total Growth YoY (%) | -3.4% | 6.1% |
The report further adds that global smartphone shipments reached 353.3 million units in Q1 2017. Apple iPhone 7 shipped 21.5 million units and captured 6 percent marketshare worldwide in Q1 2017. Samsung was ablet to get two models in the top five during Q1 2017. The Galaxy J3 captured 2 percent global smartphone marketshare and fourth place, while Galaxy J5 took 1 percent global share to become the world’s fifth most popular model. Samsung’s J3 and J5 are midrange devices that sell very well across Europe and Asia.
OPPO’s achievement is very interesting as it sells only in a handful of markets.
