Panasonic Life Solutions has announced the launch of affordable ZIVA modular switches targeted at consumers looking to upgrade to a new and defining lifestyle. These elegantly designed switches are indigenously developed and designed. Ziva is stylish and distinctive brand which also includes sockets, accessories (fan regulators), telephone sockets, receptors, TV sockets, and USB chargers. This range offers a plethora of features like slim and sleek designs, best in class safety features, along with long operational life. These products not only enhance the aesthetics of home environment but also are durable in nature. The Ziva Modular Switches are priced affordably at INR 28.
Commenting on the launch, Mr Vivek Sharma, Managing Director, Panasonic Life Solutions India said, “The launch of ZIVA is a significant milestone in our quest towards building a “complete” product portfolio. Our target with this range will be to focus on enhanced extraction from the Tiers 3, 4, and 5 markets further expanding our presence and market shares in these smaller and uncharted territories. The current pandemic brought businesses to a halt, however, with this launch we look forward to resuming the growth journey and contributing to the speedy recovery across the country. The ZIVA range is targeted to support the ‘Pradhan Mantri Awas Yojana’ initiative, while alongside we look forward to boosting the manufacturing capacity in India by contributing to the ‘Atmanirbhar Bharat Abhiyaan’. This will strengthen our relations with the builders, architects, and contractors to get a first-hand experience of the next-generation solutions. Our goal is to address the needs of all entry-level and economy modular segment consumers with a commitment to making the finest quality products at affordable rates”.