PUMA, Which is world’s leading sportlifestyle company that designs and develops footwear, apparel and accessories,has launched PUMATRAC, a unique running application for the iPhone. It will be available on the Android platform early next year.
The PUMATRAC app is designed to motivate athletes to get out of the door and discover ways to get the most out of a workout while having fun along the way. This app uses data available based on specific environmental factors such as: moon phase, weather, location, altitude, music playlist, time of the day, day of week, season and social media activity. It’s never ideal to run in poor weather conditions, but what if you knew you run faster when you do? If you run faster in the rain, or for a longer time while listening to Hip-Hop music, PUMATRAC will let you know so you can take advantage of the conditions that work best for you.
When your run is complete PUMATRAC will show you your score, compiled of your distance, personal insights and weather/time condition bonuses. These insights can be shared with friends and other runners in the region. Moreover, a user can unlock specific milestones and get rewarded for running in tougher conditions – like late at night, or in the rain. The more milestones and rewards you accumulate – the greater your Run Score and better the discounts on PUMA gear that runners can then benefit from.
With this app, the runners can get insights on their personal running style and can share with friends through social media in real time. PUMATRAC also includes the more traditional functions that runners depend on within their running apps: distance, GPS, calories burned, integration with their playlist and tracking performance over time.
“We work hard to inspire runners and PUMATRAC is very much a part of this strategy; it’s clean, user-friendly and the first of its kind to provide such usable information and all in a unique PUMA way. With the boom of fitness and running in India, this app includes an element of fun and motivates all the runners to achieve various challenges. So get inspired to run and think about running differently!,” says Rajiv Mehta, MD, PUMA India.
E-store integration also enables PUMATRAC users to see some of the latest running products PUMA has to offer, allowing users to click and locate a store near them. With fresh gear, new running routes and inspiration at the palm of your hand, what’s stopping you? Get out there and run.
PUMATRAC is available to download from the iTunes app store beginning 16 September 2013 (link: https://itun.es/i6x42WR).
